Despite it being an old technology, email is still one of the biggest staples of business. It doesn’t matter whether you’re an employee or a business owner—if you’re corresponding professionally, you’re going to need email. The industry doesn’t matter, either. From fashion to real estate, email is a valuable tool for gathering leads, keeping in touch with clients, and recruiting top employees.
Speaking of real estate and recruiting top employees, real estate recruiters have a lot to gain by using email to its maximum potential. In particular, recruiting email templates can help create more opportunities to hire the best real estate agents who can sell with or with grey carpets matched with light grey walls.
Of course, not all real estate recruiters favor using email templates. They often cite becoming dependent and sounding too formulaic as some of the primary reasons why they prefer composing their own message. Still, when written correctly, recruiting email templates can actually boost your recruitment efforts by a huge margin. You can go here for some do’s and don’ts to keep in mind so you can craft effective recruiting emails.
That said, here are a few reasons—or, more accurately, benefits—of using templates when writing your recruitment emails:
It Saves You Time
As previously mentioned, most professionals communicate through email in one way or another. In fact, a regular employee can spend up to 2 hours or more just writing, reading, and responding to emails. This means that if an email doesn’t seem relevant or interesting at first glance, it can get sent to the trash folder without even being opened while drilling porcelain tiles.
At the same time, marketers and recruiters also spend quite a lot of time creating drip emails. From designing and layouting to writing the content—not to mention testing—it can take hours to finish just one campaign.
Using recruiting email templates solves both of these problems. On the candidate’s side, you can increase the chances of the email being opened because a template can help you craft a more attention-grabbing, more appealing message. On your end as a recruiter, it cuts down the time needed to compose your recruiting emails. Thus, you can focus on other important tasks such as candidate engagement or even refining your recruitment strategies.
It Reduces Stress
The task of recruiting top real estate agents can be challenging, especially since all other brokerages are looking for the best of the best. There’s a need to double up on your efforts to get in touch and stay in touch with candidates in order to stand out, but this can become a source of stress.
Using recruiting email templates can help minimize this. Because you don’t have to spend too much time thinking of what to say or coming up with a new type of campaign, you can contact more real estate agents without too much of a hassle. This can provide a boost in productivity, which can in turn boost morale and even job satisfaction levels.
It Ensures Consistency
One of the most important things that you should include in all your recruitment materials is your brokerage’s branding and culture. After all, top-performing real estate agents want to work in an environment where they can be a good fit and thrive further.
Through recruiting email templates, you can ensure the consistency of your messages. Aside from a unified design aesthetic, you can also make sure that your messaging and tone remains consistent. This way, you can provide a constant and positive experience to agents, even before they get hired or even if they don’t get hired by your brokerage.
It Allows Easy Customization
You might think that a recruiting email template is a surefire way of sending cookie-cutter messages to potential candidates. However, it’s actually so much easier to customize your emails when you’re using a template. This is because you aren’t struggling to find things to say. Everything from your introduction to your call to action is already laid out; all that’s left is for you to slot in the personalized details.
What’s even better is that you can create plenty of templates for every kind of recruitment scenario. This way, you’re always ready to engage whether it’s your first time approaching the real estate agent or you’re trying to add them to your passive candidate pool. Ultimately, this helps you build stronger and more lasting professional relationships.
It Makes Your Campaigns More Measurable and Actionable
Last but certainly not least, using recruiting email templates can help you gauge how well your recruiting programs are doing. Thanks to metrics such as open rates, click-through rates, conversion rates, you can track how many applicants respond the way you want them to. It’s also easier to compare template A to template B and determine which approach yields better results.
Once you have all the data at hand, you can then analyze the numbers and derive crucial insights that can help you improve your recruitment campaigns.
The word “template” usually has a negative connotation. However, it’s actually a valuable tool when used the right way. If you aren’t using them yet to fuel your real estate recruitment, hopefully this list has convinced you to give it a try.
