The Australian gaming market is one of the most lucrative industries in the world. The industry has been growing year by year, and by 2025, local spending on video games may exceed $5 billion. Gamers spend more on the best online real money pokies in Australia than any other type of wagering. Several factors have contributed to the growth of the Australian gaming market and industry, which include:
Australians’ love for playing games
Australians love playing games and are not just into console games like Fifa or Madden but also PC games, online mobile games, and browser-based games. The Australian gaming community is one of the most engaged in the world, with more than 40% of gamers playing on their mobile devices daily.
But why do Australians love video games so much? It could be because of their competitive nature or because their favorite game has just been released for a new console. Whatever the reason, we can’t deny that video games are a massive part of Australian culture.
New technologies
The Australian gaming industry is snowballing owing to the new technologies and innovations introduced in the last few years. One of the most significant developments in this field is the introduction of Virtual Reality (VR), which has helped increase gamers’ engagement.
Virtual Reality brings a sense of presence that enhances a user’s experience with a game, be it through head-mounted displays or immersive headsets. Developers in Australia are also focusing on creating games based on blockchain technology (cryptocurrencies). That is because of the technology’s enormous potential and offers developers excellent opportunities.
eSports Popularity
Another aspect of the growth of the Australian gaming industry is eSports. It is a fast-growing trend in the gaming world that has attracted a lot of attention from players, sponsors, and the media. Positive attitudes towards eSports are on the rise, as it is not just seen as something people do while they’re bored but rather a legitimate form of entertainment. Also, there is a lot of money in eSport competitions.
High Internet Penetration
Australia is one of the most connected countries with high internet penetration. High internet penetration helps fuel this industry’s growth, as it provides more opportunities for people to get online and play games on their devices. The increased penetration of mobile gaming also gives rise to a new opportunity for creating games that can be played on both desktop and mobile.
Increased spending on entertainment
92% of Australian households have a gaming console like a Nintendo Switch or a PlayStation, and 17 million Australians engage in video gaming. Additionally, the typical Aussie gamer uses approximately $1,700 per year on games and consoles while playing for 83 minutes daily.
The gaming industry in the ‘land down under’ has grown significantly over the past few years and is expected to continue doing so by a double-digit percentage annually. It’s also worth noting that the industry has a high-profit margin, which makes it a lucrative market for investors.
